Photo: Courtesy of Pashion Footwear
Brand Bio is Fashionista’s guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you’d like your brand to be featured, fill out this form.Pashion FootwearHeadquarters: Los Angeles, CAE-commerce: pashionfootwear.comSocial Media: InstagramWhat: A shoe brand with detachable heels, fully converting high heels to flats.Price Range: $150-$210Origin Story: The company was founded by Haley Pavone while she was a student at California Polytechnic State University, San Luis Obispo (Cal Poly SLO). Inspiration struck during a night out: After she had removed her heels because they were hurting, another woman’s stiletto impaled her foot. That incident made Pavone question why women often have to choose between fashion (heels) and comfort (flats). Motivated by that moment, she set out to create a shoe that could convert from heel to flat — thus combining style and comfort.Hero Products: The Sandal 3″ Stiletto ($220)Stockists: NordstromPR Representation: Clark CaspiHow to get in touch:[email protected]; [email protected] your brand featured? Hit the link below.
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