Photo: Courtesy of EO Products
Brand Bio is Fashionista’s guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you’d like your brand to be featured, fill out this form.EO ProductsHeadquarters: San Rafael, CAE-commerce: eoproducts.comSocial Media: InstagramWhat: An aromatherapy brand creating personal-care products with essential oils.Price Range: $6-$18Founders: Susan Griffin-Black and Brad BlackOrigin Story: In 1991, Susan Griffin-Black discovered essential oils in a Covent Garden apothecary and fell in love with aromatherapy. In 1995, Griffin-Black and her then-husband Brad Black co-founded EO Products (EO stands for “essential oils”) in their San Francisco garage, blending pure essential oils in a three-gallon stockpot for friends and family. Their big break came when Bloomingdale’s contacted Griffin-Black to create an aromatherapy collection for their 1995 Holiday Catalog.Working from Griffin-Black’s garage and kitchen with tiny bottles and simple labels, they created a company they wanted to work for, with values rooted in making products that honor people and the planet. Now, 30 years later, EO operates from a zero-waste manufacturing facility in Marin County, maintaining an entrepreneurial start-up mindset, while creating exceptional personal care products with pure essential oils.
French Lavender Hand Sanitizer Spray, $12Photo: Courtesy of EO Products
Stockists: Whole Foods, Sprouts, Erewhon, AmazonHero Product: French Lavender Hand Sanitizer Spray ($12)PR Representation: GuruHow to get in contact: [email protected] your brand featured? Hit the link below.
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