Photo: Bryan Bedder/Getty Images for IMG Fashion
On Thursday, The Only Agency, a leading creative talent representation firm, announced its acquisition of fashion publication The Daily Front Row. Financial details of the deal have not been disclosed. “The Daily Front Row’s bold editorial vision and enduring legacy have earned it a rare, almost cult-like status within the fashion industry,” Kent Belden, founder and CEO of The Only Agency, said in a press statement. “Eddie Roche and his team have built an influential media brand that doesn’t just cover fashion, it helps define it. We’re excited to accelerate The Daily Front Row’s growth while preserving the voice, credibility and authority that make it so distinctive.”Founded in 2002 and formerly owned by IMG (now part of WME), The Daily Front Row has been a go-to source for the inside scoop on fashion events and the lives of industry figures. Today, it’s also known for its annual fashion industry award shows, including the Fashion Los Angeles Awards (FLAs) in L.A. and the Fashion Media Awards (FMAs) in New York. Over the years, the events have recognized and honored top stylists, models, editors, designers and tastemakers such as Tyra Banks, Adriana Lima, Betsey Johnson, Sarah Jessica Parker and Nina Garcia.Related: The Only Agency’s Kent Belden Is Turning Assistants Into A-ListersWith its resources, The Only Agency plans to expand The Daily Front Row’s editorial opportunities, including more brand partnerships and live experiences. “This next chapter is an incredibly important one for The Daily Front Row,” said Eddie Roche, Editor-in-Chief of The Daily Front Row. “The Only Agency has a deep understanding of the power of culture, talent and storytelling, and this partnership allows us to expand our reach, evolve our platforms and continue delivering best-in-class coverage to our audience.”Despite the new management, the magazine will remain editorially independent and the current staff will remain in their roles.”This is not about changing what works; it’s about investing in the future of fashion media,” Belden added. “The Daily Front Row is a brand with enduring relevance and credibility, and we see tremendous opportunity to innovate while building on its legacy.”Do you have an emerging brand you want to share with Fashionista readers? Jumpstart your business with our affordable digital offerings.
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