Photo: Courtesy of Aiua Clothing
Brand Bio is Fashionista’s guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you’d like your brand to be featured, fill out this form.Aiua ClothingHeadquarters: Seattle, WAE-commerce: aiuaclothing.comSocial Media: InstagramWhat: An activewear brand that crafts its clothes from natural fabrics.Price Range: $65-$130Founder: John GallagherOrigin Story: John Gallagher founded Aiua Clothing in 2026, with the goal to address the question: “When did we all resign ourselves to wearing plastic during workouts, and what alternatives are out there?” His solution was to create performance activewear without the plastic. Made from 100% merino wool (no synthetics or blends), the label’s clothes are lightweight, breathable and made to move with you, as comfortable in the hot yoga studio as on a mountaintop. Its goal is to reduce plastic exposure and pollution from gym clothes, and it’s dedicated to sustainable and ethical practices.Hero Products: Performance Tee ($85), Tank Top ($65), Quarter Zip ($130)PR Representation: In-houseHow to get in touch: [email protected] your brand featured? Hit the link below.
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