There’s a new way to procure the extraordinarily exclusive Hermès Birkin bag, without being one of the brand’s VIP clients. On Thursday, designer handbag rental platform Vivrelle launched Privée, a new membership tier that expands its borrowing model into the ultra-luxury space.The invite-only tier allows members to borrow items that have historically been reserved for top-spending clients and industry insiders: For $800 per month, subscribers can rent Hermès Birkin, Kelly and Constance bags, as well as rare high jewelry and watches from Van Cleef & Arpels, Bvlgari and Cartier. They can swap out their item every 30 days or extend their rental period. Privée also comes with dining and hospitality perks from ResX and Marriott Bonvoy.”Privée was launched out of our members’ desires,” Blake Geffen, Vivrelle co-founder and CEO, tells Fashionista over email. “Accessibility is at Vivrelle’s core, and this is a natural extension of what we already see as the future of retail.”It’s no easy feat to build an inventory of designer rarities from brands like Hermés and Cartier. Vivrelle says it works with a global network of curators and sources from auction houses and resellers to grow its inventory.One of Vivrelle’s key features is allowing subscribers to purchase items they want to keep. That benefit will expand to Privée as well, meaning members have the chance to own a Birkin bag — no store associate relationship necessary. While the price difference between rented and purchased items remains unclear (though, you can definitely expect to pay more than $800), she emphasizes that members receive the best value for their purchase.Currently, only existing Vivrelle members will be considered to receive an invitation to the Privée tier. The qualifications are up to the Vivrelle team’s discretion, and if that invite comes through, think twice before canceling your membership as there’s no guarantee for re-entry.Do you have an emerging brand you want to share with Fashionista readers? Jumpstart your business with our affordable digital offerings.
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