Sponsored StoryJob Summary:The Public Relations & Events Senior Coordinator will support the execution of PR, VIP, and event initiatives to drive brand visibility and awareness. This role assists with outreach, sample coordination, press coverage tracking, and event logistics, while partnering cross-functionally to support key brand moments across retail, wholesale, and brand channels. Contributes to reporting and day-to-day operations to ensure smooth execution and consistent brand presence.Responsibilities:VIP / Celebrity / Influencer and Editorial Styling OpportunitiesSupport strategic outreach and cultivate relationships across VIP, influencer, and editorial contacts to contribute to securing regular brand placements. Execute consistent outreach with strong follow-through, demonstrating ongoing progress in building and strengthening active media relationshipsSupport and attend VIP fittings for key brand moments including but not limited to; NYFW presentations, CFDA Awards, ambassador campaigns, retail activations, and branded content shootsTrack, compile, and proactively share editorial coverage and VIP placements across internal and external channels in a timely mannerCoordinate incoming VIP requests across cross-functional teams, ensuring clear communication, responsiveness, and adherence to timelinesPress / EditorialContribute to consistent and strategic pitching efforts to support securing across relevant fashion outletsSupport pitching across seasonal collections, collection launches, and timely editorial opportunities, including shopping stories and key brand momentsCultivate and strengthen relationships with editors and stylists through press previews, market appointments, and targeted off-site meetingsAssist in coordination and on-site execution of press days and showroom appointments, including guest list development, outreach, and overall experienceEnsure timely sharing of hi-resolution imagery, accurate credits, and sample requests to support editorial placementsReview outreach lists and pitches for affiliate agency partners, ensuring alignment with brand positioning, target audience, and editorial strategyEventsSupport implementation and ongoing maintenance of internal event systems (e.g., Smartsheets, Concur) to track timelines, budgets, and key success metricsCoordinate VIP dressing for events as needed, ensuring alignment across teams and timelinesContribute to execution across different internal stakeholders including but limited to PR, Retail, Wholesale and Atelier Direct.Cross-Functional WorkContribute to a consistent cadence of VIP and event placements for social use, ensuring alignment with product priorities, adjacent brand narratives, and visual directionSupport communication and coordination across Retail, AD, Wholesale, Design, Social, and Content teams to align on key initiatives and brand momentsCompile and share reporting on PR activations, including influencer gifting, event recaps, strategy decks, and media placements, with support from the PR & Events Assistant and Director oversightSupport image selection and content creation for approval with Social and Content teamsTrack invoicing, budgets, and expenses, ensuring accuracy and timely submissionGeneral SupportCoordinate sample trafficking across sendouts, returns, follow-ups, and confirmations, ensuring accuracy and timely communicationTrack and share editorial coverage, VIP/influencer placements, and earned social media across internal channelsCompile and organize industry news and research for distribution to leadership teamsAssist with submission and tracking of PR & Events-related invoicesContribute to event logistics, including planning tools, event supplies, and vendor coordinationBuild proficiency across internal systems and platforms, including Smartsheets, ShopMy, Launchmetrics (Fashion GPS), Instagram, and LinkedInProvide guidance and onboarding support to interns, when applicableExperience:2+ years of experience in Fashion, PR, Marketing or Social MediaBachelor’s degree requiredInternship experience preferredSkills:Strong organizational skills and attention to detail, with the ability to manage multiple priorities and execute with accuracyClear and effective written and verbal communication, paired with sound judgment and problem-solving in day-to-day executionCollaborative, proactive and professional approach, with the ability to work independently and adapt within a fast-paced environmentThoughtful and creative thinking aligned with brand positioning and business objectivesDemonstrates a strong interest in the evolving fashion, media, and cultural landscape, with an awareness of industry conversations, emerging talent, and relevant news and trends.Working proficiency across key platforms and applications, including Microsoft Office, Blue Cherry, Launchmetrics (Fashion GPS), Dash Hudson, Hootsuite, Sprout Social, Smartsheets, ShopMy, Instagram, and LinkedInBase Salary Range:The base salary range for this position is $60,000 – $66,000. Base pay offered may vary depending on skills, experience, and location.To Apply: Please send your resume to [email protected]@lafayette148ny
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