It’s official. Prime Day 2026 is on the horizon, with an avalanche of deals promised on June 23 — and we’re already seeing some prices drop early.Originally an Amazon-specific quasi-clearance event, Prime Day has become much more since Wirecutter first started covering it in 2015. Retailers including Walmart, Target, and Best Buy usually offer their own sale to compete with Amazon, expanding the event into a summer Black Friday.For shoppers seeking everything from seasonal favorites to everyday essentials, there’s usually something worthwhile. But as is the case with every sale, not every discount is worth it. Whether the product itself doesn’t meet our experts’ stringent standards, or the price just doesn’t make the grade, being picky works to your advantage.Thankfully, as Prime Day approaches, we’ve done the legwork for you, identifying the early sales on great products with great prices to match.
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