HQ: Brooklyn, NYFounder: Raquel WexlerSocial:InstagramCategory: Skin CareE-comm:barbaribeauty.comPrice Range: $16-$75Hero Product:Prickly Pear Seed Oil ($16)Stockist:AmazonPR Representation: RLJPRHow to get in touch: [email protected] StoryFounded in Brooklyn in 2025, the woman- and Black-owned brand creates high-performance, plant-based products designed for all — without compromise. Barbari is a “clean inclusive” beauty brand that honors the world’s most treasured botanical traditions through ethical sourcing, cultural respect and sustainability. The brand travels in-country to meet with communities, learning from their ancestral knowledge of ingredients and their uses, to formulate and deliver high-quality cosmetic products. Its product brand name centers attention on the rare Moroccan Prickly Pear Seed Oil (Huile de figue de barbarie).Barbari is committed to making high quality ingredients accessible to diverse communities and invests in community education in multiple languages on “clean” beauty through pop-ups and on social media. Committed to sustainable practices in its processes and packaging, every purchase supports the economic empowerment of Berber women in Morocco and argan cultivation through local partnerships that aim to nurture the full cycle of sustainable beauty from seed to skin.
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