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Fashion journalist Brooke Bobb will join Nordstrom next month as vice president and fashion director, reporting to chief merchant Jamie Nordstrom, the company said Monday.
She will be tasked with setting seasonal fashion direction, serving as a fashion and trend media spokesperson, and working with merchants and brands in “bringing product inspiration to life across stores, online, and in marketing,” the company said in an emailed press release.
Brooke Bobb
Courtesy of Nordstrom, photo by Hunter Abrams
The move comes as Nordstrom works to expand its luxury and designer business. The department store, along with rival Bloomingdale’s, has already caught the attention of Saks Global customers; both picked up market share in recent quarters as Saks Global struggled all last year and spent the first half of this year in bankruptcy.
“Nordstrom is focused on growing our luxury and designer business and being a destination for discovery. We believe in fostering new talent and emerging brands, and we’re excited to welcome brands like Lii, Matières Fécales and Colleen Allen to name a few,” a spokesperson said by email. “As we continue to grow our designer footprint — alongside the storied luxury brands we already carry — Brooke’s role will help shape that storytelling and drive our fashion direction and point of view.”
Bobb began her journalism career as associate editor at The New York Times’ “T” style magazine. She also worked as a fashion critic at Vogue and most recently was fashion news director at Harper’s Bazaar. At Nordstrom, she will be based in New York City.
It’s not her first retail job, as she also had a stint for a couple of years as senior content editor at Amazon Luxury Stores. From 2021 to 2023 at Amazon she “oversaw brand strategy, seasonal campaigns, and a social media ambassador program.”
In a statement, Jamie Nordstrom called out Bobb’s “strong combination of editorial credibility and commercial instinct.”
“She understands how people discover and engage with style today, and how to translate that into something meaningful for our business,” he said.
Nordstrom has beefed up its merchandising team since going private last year. In early 2025, the department store hired Beverly Hills-based stylist Catherine Bloom away from Neiman Marcus. This spring, former Bergdorf Goodman chief merchant Yumi Shin went to work for Nordstrom in New York.