HQ: Long Island, NYFounder: Christina EfstathiadisSocial: Instagram / TikTokCategory: Lip CareE-comm: shopkoukla.com
Price Range: $18Hero Product: Coco Craze ($18)PR Representation: In-houseHow to get in touch: [email protected]
Origin Story
Koukla is a Greek-inspired lip butter brand rooted in the beauty of strength, and built on the idea that beauty should feel as good as it looks. Inspired by the discipline and resilience of Spartan design, symbolized by the helmet in the Koukla logo, each product is created with purpose. Thoughtfully developed and designed, Koukla delivers luxury lip care for everyday wear. In Greek, “koukla” is a term of endearment meaning “doll” or “beautiful girl.” It is used affectionately in Greek culture to compliment someone’s appearance or charm, often expressing warmth, admiration and love.
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