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When E.l.f. Beauty was founded more than two decades ago, the idea that consumers would buy beauty products online was something of a novelty. But in 2026, consumers are happily buying cosmetics on digital platforms, plus their online b..
When E.l.f. Beauty was founded more than two decades ago, the idea that consumers would buy beauty products online was something of a novelty. But in 2026, consumers are happily buying cosmetics on digital platforms, plus their online b..

