Lancôme gets serious about longevity with new skin-care line
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Longevity has quickly become one of beauty’s most crowded areas, fueled by demand for preventative health, supplements and clinic treatments. Now, Lancôme is making its play, and it’s doing so in a way that puts its claims under immedia..
The $250,000 bag charm is catching on
What’s driving the beauty bag charm trend
Pamela Anderson fronts Aerie’s anti-AI campaign
Hollister’s new graduation campaign leans into nostalgia
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In fact, graduation and the nostalgia around senior year are the themes of its latest campaign, which stars 26-year-old singer-songwriter Gigi Perez (1.6 million TikTok followers; 531,000 Instagram follower..
Reddit introduces new shopping ads
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Reddit is leaning further into shopping at a moment when beauty discovery is being reshaped by how consumers search, ask and validate information online.At Shoptalk 2026, the company introduced new tools ti..
The wellness patch brands leading the category’s explosive growth
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This week, I checked in with Alyssa Williams Atkinson, category insights manager at Spate market research, to unpack the stunning online growth of the wellness patches marketplace. This includes 2,700% year..
Tarte founder Maureen Kelly enters nootropics with Finnsul
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Maureen Kelly famously launched Tarte from her one-bedroom apartment in 1999. Twenty-six years later, she’s debuting a second brand, Finnsul, with her two sons, Finn and Sully McDonough — the brand name is ..
The monobrand perfume store boom
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This week, I looked into the spate of perfume stores opening in New York and across the globe. Additionally, Puig shakes up its C-suite with a new CEO and CFO, and both L’Oréal and Estée Lauder have their e..
Ugg leans into craft and comedy for Fluff Yeah comeback campaign
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When UGG brought back its Fluff Yeah sandal on March 16, the move was driven less by nostalgia and more by sustained consumer demand, according to the brand. The style, which first launched in fall 2018 at ..

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