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When E.l.f. Beauty was founded more than two decades ago, the idea that consumers would buy beauty products online was something of a novelty. But in 2026, consumers are happily buying cosmetics on digital ..
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This week, I checked in on Snif’s explosive sales day on TikTok Shop thanks to Mikayla Nogueira, and what it means for the fragrance category and the retailer as a whole. Additionally, Olaplex and Salt &..
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Ask 10 beauty executives whether TikTok Shop is worth the investment, and they’ll give 10 different answers. The commissions are steep. The discounting pressure is real. The audience skews young, and averag..