Dupe fragrance has hit the mainstream. Now what?
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On Elizabeth Street in New York City’s Nolita neighborhood, perfume shoppers are spoiled for choice. There’s the long-running Le Labo store, the multi-brand boutique Scent Bar and an Aesop outpost. Many of the scents in those stores run..
Swatch and SwissWatchExpo respond to Middle East conflicts
The Glossy Podcast: As Middle East conflict escalates, luxury faces mounting pressure
Lancôme gets serious about longevity with new skin-care line
The $250,000 bag charm is catching on
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This week, I spoke with designer and founder of her namesake brand Ashna Mehta about why high jewelry is moving onto handbags. As charm culture scales at the entry level, a new category is emerging at the t..
What’s driving the beauty bag charm trend
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It was nearly 10 years ago, in 2017, that Glossier first released a sweatshirt. It was simple, with the name of the brand emblazoned across the front — like band merch, but for a beauty brand. And then, i..
Pamela Anderson fronts Aerie’s anti-AI campaign
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Aerie is taking a clear stance against AI-generated bodies.In October 2025, the American Eagle Outfitters–owned intimates brand formalized its latest commitment: “100% Aerie Real,” a pledge to never use AI-..
Hollister’s new graduation campaign leans into nostalgia
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In fact, graduation and the nostalgia around senior year are the themes of its latest campaign, which stars 26-year-old singer-songwriter Gigi Perez (1.6 million TikTok followers; 531,000 Instagram follower..
Reddit introduces new shopping ads
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Reddit is leaning further into shopping at a moment when beauty discovery is being reshaped by how consumers search, ask and validate information online.At Shoptalk 2026, the company introduced new tools ti..
The wellness patch brands leading the category’s explosive growth
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This week, I checked in with Alyssa Williams Atkinson, category insights manager at Spate market research, to unpack the stunning online growth of the wellness patches marketplace. This includes 2,700% year..

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