Why Hollister made a music video instead of a traditional ad campaign
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Listen to the article 5 min This audio is auto-generated. Please let us know if ..
Nike’s recovery taking longer than expected. Is patience running thin?
Why E.l.f. Beauty considers itself an entertainment company
How fragrance is winning on TikTok Shop
Why TikTok Shop’s real ROI was never meant to stay on TikTok
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Ask 10 beauty executives whether TikTok Shop is worth the investment, and they’ll give 10 different answers. The commissions are steep. The discounting pressure is real. The audience skews young, and averag..
Dupe fragrance has hit the mainstream. Now what?
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On Elizabeth Street in New York City’s Nolita neighborhood, perfume shoppers are spoiled for choice. There’s the long-running Le Labo store, the multi-brand boutique Scent Bar and an Aesop outpost. Many of ..
Swatch and SwissWatchExpo respond to Middle East conflicts
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This week, the war in Iran is taking a toll on the global luxury watch industry. With one of its fastest-growing regions facing instability, the watch industry is likely to shift production and allocation t..
The Glossy Podcast: As Middle East conflict escalates, luxury faces mounting pressure
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This is an episode of the Glossy Fashion Podcast, which features candid conversations about how today’s trends are shaping the future of the fashion industry. More from the series → Subscribe: App..
Lancôme gets serious about longevity with new skin-care line
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Longevity has quickly become one of beauty’s most crowded areas, fueled by demand for preventative health, supplements and clinic treatments. Now, Lancôme is making its play, and it’s doing so in a way that..
The $250,000 bag charm is catching on
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This week, I spoke with designer and founder of her namesake brand Ashna Mehta about why high jewelry is moving onto handbags. As charm culture scales at the entry level, a new category is emerging at the t..

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