Photo: Courtesy of Celuí Fragrance
Brand Bio is Fashionista’s guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you’d like your brand to be featured, fill out this form.Celuí FragranceHeadquarters: Los Angeles, Calif.E-commerce: celuifragrance.comSocial Media: InstagramWhat: A fragrance brand formulated with pheromones and inspired by luxury travel.Price Range: $20-$240Founder: Veronica HuOrigin Story: Founded from a deep love of scent and the emotional connection it inspires, Celuí set out to create unique fragrances that not only smell delicious, but also make consumers feel even more confident and beautiful.Celuí’s first hotel partnership launched with the iconic Bel Air Hotel in 2021. Since then, the collection has expanded into more than 17 luxury hotels across the United States, with strategic plans to grow further within the hospitality sector in 2026. In addition to hotel partnerships, Celuí expanded its luxury footprint by collaborating with Rolls-Royce Beverly Hills, where new car owners received Celuí’s signature The One candle as part of their new ownership experience.Celuí is dedicated to the art of creating the world’s finest pheromone fragrances inspired by its love for travel, adventure and nature. Each scent is an infusion of rare botanicals and exotic floral notes, blended with carefully selected pheromone accords designed to subtly harmonize with the body’s natural chemistry.
The One, $240Photo: Courtesy of Celuí Fragrance
Stockists: Hotel Bel Air, Rosewood Miramar, Four Seasons and moreHero Product: The One ($240)PR Representation: RLJPRHow to get in contact: [email protected] your brand featured? Hit the link below.
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