Lisa Yamner, Daydream’s co-founder and chief creative brands officer.Photo: Courtesy of Daydream
Watch the full conversation between Lisa Yamner and Fashionista Beauty & Style Director Steph Saltzman on The Fashionista Network.Just about every industry is hyper-focused on the impact of AI right now — and that, of course, includes fashion. A slew of shopping-focused technologies have arisen in recent years aiming to harness the power of AI to make retail more efficient, more personal and a more impactful way for brands to reach consumers directly. One buzzy example is Daydream, touted as “the first chat-based AI platform that’s been really purpose built exclusively for fashion,” as the company’s Co-Founder and Chief Creative Brands Officer Lisa Yamner put it during a conversation on The Fashionista Network. “What does that mean? It means that you can come to Daydream either from downloading the app on the app store or from visiting our website, which is daydream.ing, and you just immediately start shopping,” she explained, in conversation with Fashionista’s Steph Saltzman. “What we’re doing is we’re using AI to help you have a conversational experience for search and discovery.”Yamner also discussed the future of retail, how brands can reach shoppers more effectively, how her career path led her to fashion tech and more. Watch the full interview below.Fashionista’s audience includes 1 million site visitors, 110,000 newsletter subscribers and 4.74 million social media followers. Want to know how to reach them? Learn more.
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