Hades: A Knitwear Brand Inspired by British Counterculture

Photos: Courtesy of Hades
Brand Bio is Fashionista’s guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you’d like your brand to be featured, fill out this form.HadesHeadquarters: EnglandE-commerce: hades-shop.co.ukSocial Media: InstagramWhat: An indie knitwear label that champions traditional craftsmanship, responsibly sourced materials and thoughtful production.Price Range: $137-$514Founders: Cassie and Isabel HollandOrigin Story: Founded in 2016, Hades is an independent British clothing brand drawing inspiration from counterculture and radical figures, ideas and history. Hades first gained recognition for its classic knitwear and in 2022 introduced ready-to-wear concept collections. Each collection blends high-quality materials and craftsmanship with a dose of British eccentricity and attitude. Championing craft and responsible design, always using quality fabric, every Hades piece is made to last. Hades sweaters and scarves are handcrafted in Scotland, cardigans are knitted in Spain and the skirts are constructed in England. Hades pieces strike the balance between timeless and unexpected, something classic that you’ll keep foreverHero Products: Carrington Cardigan ($469); Narcissus Cardigan ($469); Joy Division ($402)PR Representation: Rachael Matican PRHow to get in touch: [email protected] your brand featured? Hit the link below.
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