When Coachella rolls around every April, the actual festival is just one item on a packed itinerary of surrounding activities and brand activations. While some attendees might invest in a ticket purely for the music (Sabrina Carpenter, Justin Bieber and Karol G are 2026’s headliners), there’s far more to do in the desert besides catch the artists’ sets.Though the festival has been around for 27 years, it hit a commercial turning point around 2016, when courting influencers and making everything as Instagrammable as possible had become a top priority for events. Ten years later, brands are continuing to invest in Coachella and attract influential festival-goers with photo ops and free stuff, and there’s plenty of fashion and beauty activations to take note of for 2026.Revolve Festival (returning for its ninth year) and Camp Poosh (back for a fourth time) are once again among the weekend’s most highly anticipated events, both of which incorporate countless brand partnerships as well. There are plenty of new branded experiences, too — both on and off the campgrounds. For instance, Justin Bieber and wife Hailey are both capitalizing on the former’s Saturday performance with activations for their respective brands: SKLYRK and Rhode.Other brands in the mix include commercial giants like Neutrogena, Gap and Always, all of which are official partners to the festival. K-Beauty star Medicube, meanwhile, will stage its biggest U.S. activation yet. See all the fashion and beauty activations happening at this year’s Coachella below.Gap’s ‘Hoodie House’Open to the public. Location: Near the artist merch tent, on the way to Sahara. View this post on Instagram
As the festival’s exclusive apparel sponsor and official merchandise partner, Gap is hosting The Hoodie House. In this immersive hub, showgoers can shop and customize products, including a limited edition Gap x Coachella hoodie (available both weekends).Camp PooshInvite only
Photo: Courtesy of Poosh
On Saturday of Weekend One, Kourtney Kardashian Barker’s Camp Poosh is returning to the desert for its fourth year. At a private residence, influencers, media and celebrities will enjoy a special performance by Ashlee Simpson, plus plenty of activations and “wellness moments” in partnership with sponsors like Lemme, Kylie Cosmetics, Loft and Sexyhair. As a bonus, the Kardashian family’s go-to caterer Chef K will be on-site to feed the crowds (exciting for any avid fans of “The Kardashians” on Hulu).Revolve FestivalInvite only View this post on Instagram
The highly coveted Revolve Festival — otherwise known as the influencer Olympics — is back for its ninth year at Coachella. This year’s iteration of the Weekend One event will be carnival-themed, officially titled “The Grand Revivre.” After shopping a curated festival edit of exclusive styles from brands like Amanda Uprichard and Leslie Amon, attendees can partake in classic fair games, plentiful photo opps and live music performances by Don Toliver, Mustard, Kehlani and more.Those unable to make it to the desert can visit Revolve’s Los Angeles store at The Grove throughout April for an immersive festival-like experience featuring DJs and drinks from Bloom, while supplies last. American Express x Marriott BonvoyOpen to the public
Marriott Bonvoy and American Express are hosting two pop-ups. The first is their “GA Travel Experience” on the festival grounds, where Marriott Bonvoy members and American Express cardholders can immerse themselves in a photo experience inspired by their destination of choice. They’ll also have Starbucks espresso and cream canned drinks available to-go.On the Coachella campgrounds, Marriott Bonvoy members and American Express cardholders can enjoy multiple days of activations at “The Postcard Cabin.”Thursday, April 9 | Pick up “Just-in-Case” cases featuring Neutrogena and Method products, plus an eye mask and toothbrush.Friday, April 10 | Add sparkle to your glam with face gems, glitter, hair accessories and more.Saturday, April 11 | Canned Starbucks coffees available.Sunday, April 12 | Fill out a postcard and mail it to yourself or a friend at the pop-up’s onsite mailbox. Plus, enjoy cabin activities and games!Rhode WorldInvite onlyOn Saturday of Weekend One, Hailey Bieber is bringing “the world of Rhode” (also described as Rhode World) to Coachella. Those invited will have first access to upcoming launches from the brand and participate in activities like balloon pop games, claw machines and a touch-up room featuring Rhode products and makeup from co-sponsor Sephora.Unplug with PinterestOpen to the public. Location: Coachella Courtyard, by the main entrance, across from the VIP lounge.Throughout Weekends One and Two, Pinterest will host a phone-free Trend Discovery Activation on the festival grounds. Guests can create custom charms, touch up their looks with E.l.f. Cosmetics products and personalize stickers and postcards inspired by the app’s 2026 Festival Trends Report.BarbieOpen to the public. Location: Next to the Main Entrance, South of the Artist Merchandise, and directly across from The Do LaB. View this post on Instagram
For the first time ever, Barbie is headed to the desert for its “You Can Be Any Barbie” activation, in partnership with Olandria Carthen from “Love Island USA” during Weekend One. Attendees can enjoy a Barbie Charm Bar to create their own doll-inspired charm and a portrait studio with professional studio lighting. The brand is also collaborating with Coachella on a line of merchandise, available for sale at the festival’s main merchandise tent.WavytalkOpen to the publicAs the Official Hair Tools Partner of Coachella 2026, Wavytalk will be offering hairstyling services on the festival grounds to attendees. During Weekends One and Two, guests will be able to experiment with braids, blowouts and more at the hands of expert stylists.Urban DecayInvite only and open to the public.Urban Decay is popping up at multiple activations around Coachella Weekend One. At the 818 Tequila Outpost Booth, the brand will be showcasing products like its All Nighter Setting Spray and 24/7 Liquid Stick. After each night of the festival, the brand is co-hosting an “All Nighter Lounge” with Revolve.Pacsun’s Roadside StandInvite only and open to the public. Public location: 59511 CA-111
Before heading to the festival grounds, attendees can stop by Pacsun’s pit stop at 59511 CA-111 and pick up exclusive merchandise and dirty sodas — plus tooth gem and flash tattoo services. In addition to the pop-up, the brand is hosting a select group of influencers and creators at a house for Weekend One.Sugared + Bronzed Tiny Home Pop-UpOpen to the public. Location: Near 49810 Jefferson St. Indio, CA 92201.
Now through April 25, Sugared + Bronzed is hosting a pop-up in Indio, offering festival goers spray tans and sugaring hair removal services. Appointments can be booked here.MedicubeInvite only and open to the publicIn partnership with Goldenvoice, the promoter behind Coachella Music Festival, Medicube will debut its largest activation in the United States yet. The brand’s weekend-long activations will begin with an invite-only pool party in Palm Desert. Throughout Weekend One, on the festival grounds, the K-beauty company will offer attendees the opportunity to test out its Booster Pro device.Always x SecretOpen to the public. Location: across from the main entrance, near the Indio Central Market.
Photo: Courtesy of Always x Secret
Always and Secret have partnered on The Refresh Room, a “confidence-first ‘Porta-Party’ designed to transform the standard festival restroom experience,” according to a press release. Amenities such as Always Pocket FlexFoam pads and Secret Fresh Mocktails deodorants will be available in the space for both weekends, as well as air conditioning, hand sanitizer and water stations.SKYLRK OasisOpen to the publicAhead of his headlining performance, Justin Bieber is bringing his brand SKYLRK to the festival. The SKYLRK Oasis will span 10,000 square feet, featuring cooling misting stations, video visuals, “soothing sounds” and custom SKYLRK furniture. Next door at the SKYLRK Shop, guests will be able to shop the brand’s latest drop, including a “Chelley Valley” T-Shirt, “Coachelly” hoodies, “Speed Demon” sunglasses and “Not Clocking to You” long sleeves.E.l.f. Cosmetics Open to the public. Location: across from the Gobi stage (between White Claw and Mojave Food).
Photo: Courtesy of E.l.f. Cosmetics
For both weekends of the festival (and the following weekend at Stagecoach), E.l.f. Cosmetics will host an activation highlighting its new shades of the Glow Reviver Melting Lip Balm and offer guests slushie-inspired drinks, product gifting and photo opportunities. Marc Jacobs x Tao Group HospitalityInvite onlyMarc Jacobs and Tao Group Hospitality have partnered to bring a series of cultural programming to Coachella Weekend One. Throughout the weekend, guests can attend a cocktail celebration co-hosted by Adriana Lima, then make their way to an after-party featuring interactive experiences.Stay Fresh with DoveOpen to the publicDuring Weekend One, Dove will be hosting pop-ups at several locations around the desert. At the Palm Springs International Airport, travelers can collect samples of Dove products just after hopping off the plane. The brand will also be handing out samples at multiple spots listed below:Saturday | 9AM — Walmart Parking Lot (82-491 Ave 42, Indio)Saturday | 10:30AM — InDEO Sign + Echo Lounge (Smurr St & Miles Ave)Sunday | 10:30AM — Embassy Suites Palm Desert (74-700 CA-111)Sunday | 12PM — Indio Towne Center (42100 Jackson St)Sonic DesertInvite onlyKeranique, Fazit, The Creme Shop, ESW Beauty, Aerie and Ardell are amongst the brands sponsoring Coca-Cola’s Sonic Desert activation on Saturday of Weekend One. Inside the event, guests will experience exclusive gifting, hair health education sessions, a tequila bar by 21 Seeds, a Chill Vodka bar, a Whiskey bar by Crown Royal, a DJ set and more.Neutrogena Open to the public. View this post on Instagram
Beyond serving as Coachella’s official sunscreen sponsor, Neutrogena will host several activations both on and off the festival grounds. At the Palm Springs Airport, the brand will have a dedicated sampling booth throughout both weekends. For between sets, eight SPF dispensers (amounting to a total of 250+ gallons of sunscreen) will be available throughout the campgrounds. Product samples will also be available at American Express and Aperol stations at the festival.Nike’s Coachella Sport Style StudioInvite onlyDuring Weekend One, Nike is inviting a select group of media and tastemakers to experience its latest sportswear pieces. Attendees will receive a professional styling experience and leave with a desert-ready outfit.Eos x EyeBuyDirect Desert House PartyInvite onlyOn the Friday of Weekend One, Eos and EyeBuyDirect will co-host a private Desert House Party. The event will offer photo opps, a tattoo artist, hair tinsel, face glitter artists and more.Nylon HouseInvite onlyNylon is partnering with Matrix to bring Nylon House to Weekend One of Coachella. The Diplo-DJed event will take place on Friday night and debut the media brand’s new partnership with Katseye. The night’s theme is “Nocturna,” described in a press release as “a fashion-forward, after-dark desert experience” with “moonlit rituals and the untamed energy of the wild.” E.l.f. Cosmetics, Neutrogena and Sally Hansen are key sponsors.Caravana 15-Year CelebrationInvite onlyLifestyle and ready-to-wear brand Caravana celebrated its 15th anniversary with a private event on Thursday night of Weekend One, kicking off the festival weekend with “sunset light, music and dancing after dark” — plus, a first look at its new Summer 2026 collection. Please note: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.We offer unique services and partnership opportunities for brands big and small to get in front of Fashionista’s community of 1M readers. Learn More.
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