Since its founding in 2003, Revolve Group has been forging its own path to retail success, driving increasingly online millennial (and, later, Gen-Z) consumers to its e-commerce site filled with on-trend, Instagram-ready fashion brands — several of which it developed in-house. Aside from the occasional pop-up and a small location in Aspen, CO, Revolve has taken its time exploring brick-and-mortar. But its first official flagship store at The Grove in Los Angeles is here to stay — and it’s likely just the beginning.Although Revolve Group saw both revenue and profits increase in its most recently recorded quarter, the economic landscape hasn’t exactly been kind to multi-brand fashion retailers in recent years. And during a week dominated by headlines about Saks Global’s and Ssense’s bankruptcy proceedings, it felt especially noteworthy to be touring an exciting new multi-brand shopping option for L.A., which has seen its fair share of boutique closures in recent years.
Photo: Courtesy of Revolve
The 8,450 square-foot space spans two stories, connected by a dramatic custom-built spiral staircase. The first floor is dedicated to Revolve and its mix of owned brands (Helsa, SRG, etc.) and other indie and contemporary labels. The second floor is dedicated to FWRD; distinguished by more elevated finishings, it’s meant to feel like its own separate luxury boutique. Take a full tour in the video below.
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“As we enter this new era for Revolve Group — marked by our evolved brand identity — expanding our physical footprint is both a strategic and natural progression, allowing us to engage our consumer in a more meaningful, multidimensional way,” Michael Mente, Co-Founder and Co-CEO, Revolve Group Inc, said in a statement. “After years of building our powerful global brand online, we are excited to leverage our brand strength into a physical environment that reflects the discovery, connection, and elevated experience at the core of the Revolve brand.”As for why Revolve seems to be sidestepping many of the struggles plaguing competitors, Kaci Yamanaka Blair, the company’s vice president of retail, points out the fact that it launched during, and for, the millennial era, and has succeeded in maintaining the interest of its core shoppers. “It can capture that customer and maintain it, while also still capturing the younger generation as well,” she notes.
Photo: Courtesy of Revolve
Following a soft launch just before the holidays, the response to the opening has been positive, from brands and customers alike: There’s often a line of shoppers awaiting entry outside during busy times, I’m told.For the Revolve team, this location will also inform how the company continues to move forward with its plan to create an expanded physical channel for Revolve and FWRD. Browse more images of The Grove location below.
Revolve Flagship at The Grove. Photo: Courtesy of Revolve
Revolve Flagship at The Grove. Photo: Courtesy of Revolve
Revolve Flagship at The Grove. Photo: Courtesy of Revolve
Revolve Flagship at The Grove. Photo: Courtesy of Revolve
Revolve Flagship at The Grove. Photo: Courtesy of Revolve
Revolve Flagship at The Grove. Photo: Courtesy of Revolve
Photo: Courtesy of Revolve
Revolve Flagship at The Grove. Photo: Courtesy of Revolve
Revolve Flagship at The Grove. Photo: Courtesy of Revolve
Revolve Flagship at The Grove. Photo: Courtesy of Revolve
Revolve Flagship at The Grove. Photo: Courtesy of Revolve
Revolve Flagship at The Grove. Photo: Courtesy of Revolve
Revolve Flagship at The Grove. Photo: Courtesy of Revolve
Revolve Flagship at The Grove. Photo: Courtesy of Revolve
Revolve Flagship at The Grove. Photo: Courtesy of Revolve
Revolve Flagship at The Grove. Photo: Courtesy of Revolve
Revolve Flagship at The Grove. Photo: Courtesy of Revolve
Revolve Flagship at The Grove. Photo: Courtesy of Revolve
Revolve Flagship at The Grove. Photo: Courtesy of Revolve
Revolve Flagship at The Grove. Photo: Courtesy of Revolve
Revolve Flagship at The Grove. Photo: Courtesy of Revolve
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