Photo: Courtesy of Kinfield
These are the stories making headlines in fashion on Wednesday.Kinfield is shutting down”Clean” personal-care brand Kinfield is shutting down effective immediately, it announced on Tuesday in an Instagram post. Founder Nichole Powell shared that the business landscape has been too challenging these past couple of years, and she couldn’t find a path forward to keep operations running. {Instagram/@kinfield}The brand buzz around Carolyn Bessette KennedySince the premiere of “Love Story: John F. Kennedy Jr. & Carolyn Bessette” on February 12, Carolyn Bessette Kennedy’s style has gone viral among viewers, and fashion and beauty brands have been quick to cash in. Google searches for “Carolyn Bessette Kennedy blond” have jumped 100%, and Calvin Klein’s stock rose to $72.17 since the show aired. However, the hyperfixation around her image and brands’ capitalization on it have sparked online discourse, with some critics finding it disrespectful to use her as a marketing tool without her consent. {Glossy/paywalled}Saks Global’s latest leadership promotionSaks Global has promoted Amy Raimondi to senior vice president of women’s apparel buying for both Saks Fifth Avenue and Neiman Marcus. She succeeds Dayna Ziegler and will report to Paolo Riva, chief buying officer for Saks and Neiman’s. Previously, Raimondi served as vice president of brand partnerships and buying for women’s contemporary ready-to-wear. {WWD/paywalled}Antonin Tron shares his vision for BalmainAhead of Antonin Tron’s Balmain runway debut, which took place on Wednesday during Paris Fashion Week, the designer shared with Vogue Business that he deep dived into Pierre Balmain’s history to establish a clear understanding of the house’s original spirit. Tron wants his Balmain designs to be for the “unapologetic” and “badass” woman. “I want everything to feel quite racy [and] moving quite fast,” he said. He also wants to bring a sensual edge to the label’s accessories. {Vogue Business/paywalled}How ChatGPT is driving sales for beauty brandsAs beauty influencers and consumers rely on ChatGPT to generate personalized skin-care routines, beauty brands are adapting by investing in GEO tactics and ads on LLMs to improve their chances of AI platforms directing consumers to their websites. However, their GEO strategy can’t rely solely on keyword search: Today’s AI inquiries are increasingly long, detailed prompts, meaning brands must work to ensure LLMs associate their products with specific ingredients and results. {Business of Fashion/paywalled}Do you have an emerging brand you want to share with Fashionista readers? Jumpstart your business with our affordable digital offerings.
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