Nehal & Co.: A Luxury Cosmetics Brand Representing Diverse Skin Tones

Photo: Courtesy of Nehal & Co.
Brand Bio is Fashionista’s guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you’d like your brand to be featured, fill out this form.Nehal & Co.Headquarters: New York, NYE-commerce: nehalco.comSocial Media: InstagramWhat: A cosmetics brand founded in 2022 that aims to offer luxurious products for people of all skin tones.Price Range: $50-$60Founder: Nehal ShahOrigin Story: While interning in a dermatology lab at Johns Hopkins University, Nehal Shah identified a critical gap: the underrepresentation of people of color in clinical trials. This realization fueled her mission to create beauty products that genuinely serve diverse communities.In 2019, Shah began interviewing people from different backgrounds and cultures to understand their beauty struggles. She found that many people of color struggle to find high-quality, luxury products for their specific skin tones and unique undertones. So after years of research, development and testing, Shah launched Nehal & Co.: an inclusive luxury cosmetics brand for people of all shades.
The Golden Touch Foundation, $60Photo: Courtesy of Nehal & Co.
Hero Product: The Golden Touch Foundation ($60)PR Representation: Rani Public RelationsHow to get in contact: Contact formWant your brand featured? Hit the link below.
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