Photo: Courtesy of Re/Done
Kaia Gerber is taking her nearly decade-long relationship with Re/Done to the next level, joining the company as an investor and creative partner, it was announced on Thursday.While the terms of the investment were not disclosed, Gerber’s role will entail working closely with the leadership and design teams “to help shape brand strategy, contribute to collection development and collaborate on creative direction across campaigns and storytelling.” She will also join the brand’s advisory board. The news follows the recent-ish appointment of Phillip Prado as CEO last June.”Re/Done has always felt like a natural extension of who I am — it honors the past while feeling completely of the moment. The brand represents a lifestyle rooted in authenticity, individuality and timeless style,” Gerber shared in a statement. “I’ve loved being part of its journey and I’m excited to help shape what comes next — creating products and stories that feel personal, intentional and deeply connected to today’s generation.”Gerber’s been wearing the denim brand since 2017, when her mother, Cindy Crawford, worked on a collaborative collection with the brand. The 24-year-old will make her first “creative expression” with the brand via its Spring 2026 campaign, in which she’ll star alongside model, artist and fellow nepo baby Secret Snow, daughter of the late photographer Dash Snow and New York creative Jade Berreau. The campaign will be photographed by Yasmin Diba, best known for her editorial work and for directing Addison Rae’s 2024 “Diet Pepsi” music video.
Photo: Courtesy of Re/Done
During the upcoming February 2026 season of New York Fashion Week, the brand will also preview its latest collection alongside a curation of Gerber’s favorite existing and reissued styles that represent her love for Re/Done. “Kaia is a rare person — she instinctively understands culture, product and authenticity, and she lives the values of this brand in a way that can’t be manufactured,” Phillip Prado, CEO of Re/Done, said. “Her relationship with Re/Done has always been organic.”This isn’t Gerber’s first partnership with a clothing brand. She, Crawford, her dad Rande Gerber and brother Presley Gerber, as a family, joined forces with activewear company Vuori last year as long-term creative, strategic and financial partners.We offer unique services and partnership opportunities for brands big and small to get in front of Fashionista’s community of 1M readers. Learn More.
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