This Deep Purple Shade Is Everywhere on the NYFW Runways

A far cry from Pantone’s tame (read: bland) color of 2026 — a milky white hue dubbed “Cloud Dancer” — the Fall 2026 runways at New York Fashion Week are rallying around a powerful, deep purplish shade.Of course, the fall collections typically introduce deeper, moodier color palettes to match the dreary weather, and this jewel-toned eggplant purple hue is in keeping with that vibe. It’s a safe foray into wintertime color for those with all-black wardrobes, but its bolder iterations also function as head-turning splashes of color for those looking to brighten the lingering piles of snow.New York labels presented various purple hues, with many veering into reddish, wine-like undertones and others taking on a bluish, violet-forward tint. Cult Gaia, Michael Kors, Diotima and Bach Mai embraced head-to-toe aubergine ensembles, positioning the shade as particularly regal. Ready-to-wear label 6397 designed an everyday zip-up sweater in the tone, Caroline Zimbalist translated the hue into wearable art and Sergio Hudson edged into amethyst tones with a rich floor-length skirt.The deep purple shade also made an appearance throughout designers’ accessories: Carolina Herrera introduced a monochromatic mini handbag, A$AP Rocky’s AWGE debuted furry mittens and Anna Sui accompanied opera gloves with a fuzzy shawl.Browse some of our favorite deep purple-inspired looks from the Fall 2026 runways, below.
6397 Fall 2026. Photo: Launchmetrics Spotlight
6397 Fall 2026. Photo: Launchmetrics Spotlight
6397 Fall 2026. Photo: Launchmetrics Spotlight
6397 Fall 2026. Photo: Launchmetrics Spotlight
6397 Fall 2026. Photo: Launchmetrics Spotlight
Colleen Allen Fall 2026. Photo: Launchmetrics Spotlight
Colleen Allen Fall 2026. Photo: Launchmetrics Spotlight
Anna Sui Fall 2026. Photo: Launchmetrics Spotlight
AWGE Fall 2026. Photo: Launchmetrics Spotlight
Bach Mai Fall 2026. Photo: Launchmetrics Spotlight
Boy London Fall 2026. Photo: Launchmetrics Spotlight
Campillo Fall 2026. Photo: Launchmetrics Spotlight
Campillo Fall 2026. Photo: Launchmetrics Spotlight
Collina Strada Fall 2026. Photo: Launchmetrics Spotlight
Collina Strada Fall 2026. Photo: Launchmetrics Spotlight
Cult Gaia Fall 2026. Photo: Launchmetrics Spotlight
Cult Gaia Fall 2026. Photo: Launchmetrics Spotlight
Cult Gaia Fall 2026. Photo: Launchmetrics Spotlight
Cult Gaia Fall 2026. Photo: Launchmetrics Spotlight
Diotima Fall 2026. Photo: Launchmetrics Spotlight
Carolina Herrera Fall 2026. Photo: Launchmetrics Spotlight
Carolina Herrera Fall 2026. Photo: Launchmetrics Spotlight
Carolina Herrera Fall 2026. Photo: Launchmetrics Spotlight
Carolina Herrera Fall 2026. Photo: Launchmetrics Spotlight
Carolina Herrera Fall 2026. Photo: Launchmetrics Spotlight
Kate Barton Fall 2026. Photo: Launchmetrics Spotlight
Kate Barton Fall 2026. Photo: Launchmetrics Spotlight
Michael Kors Fall 2026. Photo: Launchmetrics Spotlight
Michael Kors Fall 2026. Photo: Launchmetrics Spotlight
Michael Kors Fall 2026. Photo: Launchmetrics Spotlight
Michael Kors Fall 2026. Photo: Launchmetrics Spotlight
LaQuan Smith Fall 2026. Photo: Launchmetrics Spotlight
Marina Moscone Fall 2026. Photo: Launchmetrics Spotlight
Marina Moscone Fall 2026. Photo: Launchmetrics Spotlight
Marina Moscone Fall 2026. Photo: Launchmetrics Spotlight
Prabal Gurung Fall 2026. Photo: Launchmetrics Spotlight
Proenza Schouler Fall 2026. Photo: Launchmetrics Spotlight
Proenza Schouler Fall 2026. Photo: Launchmetrics Spotlight
Sergio Hudson Fall 2026. Photo: Launchmetrics Spotlight
Sergio Hudson Fall 2026. Photo: Launchmetrics Spotlight
Christian Siriano Fall 2026. Photo: Launchmetrics Spotlight
Christian Siriano Fall 2026. Photo: Launchmetrics Spotlight
Christian Siriano Fall 2026. Photo: Launchmetrics Spotlight
Christian Siriano Fall 2026. Photo: Launchmetrics Spotlight
Tory Burch Fall 2026. Photo: Launchmetrics Spotlight
Tory Burch Fall 2026. Photo: Launchmetrics Spotlight
Zankov Fall 2026. Photo: Launchmetrics Spotlight
Zankov Fall 2026. Photo: Launchmetrics Spotlight
Caroline Zimbalist Fall 2026. Photo: Launchmetrics Spotlight
Lafayette 148 Fall 2026. Photo: Courtesy of Lafayette 148
Lafayette 148 Fall 2026. Photo: Courtesy of Lafayette 148
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