Sponsored StoryVooglam unveils Bloody Opium, a new eyewear capsule exploring gothic design, ritual and ceremony imbued with modern wearability. The release continues Vooglam’s provocative approach to merging art, culture and music in its eyewear designs. The collection debuts eight limited edition styles available as both sunglasses and optical prescription lenses, anchored in a dramatic color palette of midnight black, blood red and razor silver that serves as a conceptual underpinning for the assortment.
Photo: Courtesy of Vooglam
Further references to punk culture, ritualistic and medieval iconography — crosses, swords, arrows, razor blades and facial piercings — appear on the frames themselves, informing the collection’s design language. Sculptural silhouettes inspired by the avant-garde and architectural detailing drawn from cathedrals combine with high-contrast finishes made from premium metal and acetate to create frames balancing expression with refinement. Bloody Opium exploits the inherent tension between darkness and mainstream beauty, offering up a vision rooted in restraint and subversion.While sharing a name with the ascendant Opium style championed by Playboi Carti, Vooglam dares to interpret esoterica, streetwear and hip hop in its own way, defying expectations and refusing easy categorization. Bloody Opium is an independent exploration of the same cultural undercurrents, translated through the specific lens of eyewear design.
Photo Courtesy of Vooglam
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The capsule’s standouts showcase materiality, silhouette and a healthy dose of playful irony as Arcana appliqués feature throughout. Key items include Vorpal, a rimless rectangular frame featuring clear acetate and silver-tone metal accents with sharp-edged, sculptural temples reminiscent of thorned vines. Available in four colorways. Covenant is a bold square acetate silhouette in minimalist construction, distinguished by sculpted crucifix metal appliqué on the temple. Available in four colorways. Stiletto is a sculptural square acetate frame with gold dagger appliqué and matched metal hinges, drawing on architectural forms and medieval typologies. Available in six colorways.Other notable highlights include Blindspot, a bold, angular acetate frame with striking sculptural safety pin and spiked metal temple design — a direct nod to punk’s DIY ethos recontextualized as premium design. Available in five colorways. Archive is a bowline sunglass blending retro aesthetic with contemporary punk motifs, combining an acetate top with gunmetal construction and precision-engraved metal temples. Available in four colorways. Razor is a square acetate frame with clear lines and an embedded razorblade metal detail in its premium acetate legs for bold visual impact. Available in six colorways.The lineup is rounded out by Bladework, a rimless rectangular metal frame merging geometric design with luxurious metal accents, inspired by futuristic aesthetics with an industrial edge. Available in five colorways. Fracture is a rimless rectangular sunglass featuring grey acetate temples and precision-engineered metal arrow-shaped bridge details. Available in six colorways.Prices range from $60–$90 USD; the collection is now available at vooglam.com with international shipping.
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