All from the comfort of home, beauty consumers are zapping, toning, plumping and smoothing their skin to their heart’s content with high-tech skin-care gadgets — no appointment necessary. These at-home innovations have transcended the clinical confines of in-office treatments, becoming increasingly accessible for those who prefer a quick collagen boost while bingeing “Bridgerton.”Now, as brands further refine these gadgets’ technology, a new wave of at-home beauty devices is here to cash in on consumers’ high-tech appetite.”The beauty consumer today is tech-savvy, research-driven and focused on preventive aging and longevity, and at-home devices are becoming essential parts of that shift,” Timothy Roberts, VP of science & innovation at Therabody, tells Fashionista. Google search interest in red-light face masks spiked 90.1% year-over-year in 2025, according to trend forecasting agency Spate, while high-frequency facial wands saw 1 million weekly views on TikTok. Standing out from the pack is skin therapy wand NuDerma ($80), whose hashtag alone drives more than 292,400 weekly views.As with many recent beauty trends, we can (still) trace this phenomenon back to the Covid-19 pandemic.”The pandemic sparked a huge wave of education and empowerment — people realized they could take control of their skin care from home, often with results comparable to in-office treatments,” Solawave co-founder Andrew Silberstein notes.After the pandemic brought the world to a halt, the global at-home beauty device market skyrocketed: In 2024, it was valued at an estimated $15 billion, with an expected compound annual growth rate of 25.2% from 2024 to 2031, according to a report by Cognitive Market Research.
Epilaser 808, $995, available here and Epilaser 980, $995, available herePhoto: Courtesy of Epilaser
In today’s economy, as beauty consumers increasingly think about their wallets, the at-home boom is continuing, well after treatment offices opened back up. Although expensive devices may seem at odds with tightening purse strings, these gadgets position themselves as cost-effective alternatives to regular salon and office appointments. Take, for example, Epilaser’s at-home laser hair removal devices: The Epilaser 808 and Epilaser 980 each cost approximately $1,000 and can be safely used as many times as desired, while a round of professional in-office laser hair removal treatments can cost multiple thousands of dollars.”We believe cost is a primary factor that leads consumers to purchase at-home devices over salon packages,” Raymond Levy, COO of Epilaser’s parent company The Fesco Group, says. “That’s why we developed a device that outperforms salon lasers and alleviates the costs of ongoing clinical procedures.”For Danielle Lessing, SVP of global product development at SharkNinja, convenience is the ultimate driver for consumers’ shift toward high-tech gadgets. “Through our consumer research, we learned that consumers want results comparable to professional spa treatments but from the comfort of their homes,” she notes. At-home devices eliminate appointment scheduling and waiting rooms, allowing consumers to seamlessly incorporate technology into their skin-care routines on their own time.Beyond price and couch-side convenience, at-home skin-care devices (especially LED masks) encourage consistent, longterm use to reach the consumer’s skin goals; Foreo’s Head of Product Management Adriana Pirjak says it’s “critical for biological processes like collagen stimulation and photobiomodulation.”
Foreo FAQ 502, $699, available herePhoto: Courtesy of Foreo
“R&D teams recognize that consistency of exposure, rather than intensity alone, is often the key driver of long-term biological response in skin,” she continues. Pirjak recommends using Foreo’s FAQ 502 — the world’s first device delivering full-spectrum red and near-infrared light therapy — for 10 minutes about two-to-three times a week to gradually see results within several weeks.Even as at-home beauty devices democratize clinical treatments, in-office visits are unlikely to wholly disappear. After all, clinical-grade lasers, which continue to advance, are stronger than those found in at-home devices. The latter can help maintain professional results rather than fully replacing them. “Ultimately, this decision doesn’t have to be an either/or situation,” Lessing says. This year will bring even more high-tech innovation to the growing at-home device category as leaders like Therabody, Foreo, Tech Activated Beauty and Epilaser introduce new takes on LED light therapy, silver-infused sheet masks, microprocessor-powered laser hair removal and more. Read on to discover their latest advancements.LED Light Therapy
Solawave Wrinkle Retreat Pro LED Face Mask, $499, available herePhoto: Courtesy of Solawave
Foreo, the Swedish device brand home to the Luna silicone cleansing brush, recently launched its FAQ 502, a full-spectrum red light device aimed at rejuvenating the skin. Our bodies benefit from the sun’s red and near-infrared light as it stimulates collagen production and accelerates cellular repair, Pirjak says, but direct sunlight also exposes skin to damaging UV and blue light. In pursuit of securing the best of both worlds, Foreo’s FAQ 502 taps into the benefits of sunlight while shielding the skin from its damaging effects to achieve “a more even, refined, radiant complexion, less visible discoloration, mild wrinkle softening, smoother texture and calmer skin tone.”Solawave’s new Wrinkle Retreat Pro LED Face Mask uses four wavelengths and 320 LED bulbs to visibly reduce wrinkles and support elastin production: “Integrating all four wavelengths allowed us to evolve our award-winning LED Face Mask into a more powerful, comprehensive treatment experience and matched where we are continuing to push and progress in the light therapy category,” Silberstein says.Similarly, Beauty Pie’s Dynamo Deep LED Collagen-Boosting Mask ($299) boasts firming anti-aging benefits, while Therabody’s TheraFace Mask Glo ($380) uses LED light to reduce fine lines and provide a gentle scalp massage.Hydration First
Shark Beauty FacialPro Glow, $400, available herePhoto: Courtesy of Shark Beauty
Rather than utilizing LED light therapy, Shark Beauty’s new FacialPro Glow zeroes in on boosting hydration with hydro-abrasion tips designed for gentle exfoliation and hydro-fueled extraction. In 10 minutes, FacialPro Glow “gently exfoliates and infuses the skin with moisture, increasing hydration by +128%,” Lessing shares. Essentially, it delivers a spa-level facial right from your couch.With the sheet mask craze still going strong thanks to K-beauty’s dominance in the skin-care space, Tech Activated Beauty set out to revolutionize your average sheet mask. Its SilverFusion Sheet Mask ($74) is infused with conductive silver webbing that can be paired with a rechargeable Toning Activator Pod to tighten, tone and hydrate the skin. The high-tech pod sends gentle currents through the mask which promote visibly firmer, hydrated skin without any LEDs.Laser Hair Removal
Epilaser 808, $995, available here and Epilaser 980, $995, available herePhoto: Courtesy of Epilaser
The at-home beauty device market also extends into laser hair removal, with Epilaser permanently targeting unwanted hair follicles for all skin types. Epilaser’s SPOT technology (Smart Precise Optical Targeting) “directs laser energy with ultra-focused precision, eliminating hair follicles while leaving skin untouched,” Levy explains. Equipped with a built-in microprocessor to distinguish melanin-rich follicles from skin, freckles and moles, the Epilaser 808 is engineered for skin types I-IV on the Fitzpatrick scale, while Epilaser 980 is engineered for skin types V and VI.”It’s important to recognize that this technology makes Epilaser very distinct from IPL devices and other at-home lasers, both of which bombard skin with light energy, causing irritation and damage,” Levy adds. “[…] Epilaser offers freedom from the pain, inconvenience and restrictions of traditional devices.”Please note: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making. Fashionista’s audience includes 1 million site visitors, 110,000 newsletter subscribers and 4.74 million social media followers. Want to know how to reach them? Learn more.
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