Must Read: Some TikTok Shop Sellers Pull Back as Platform Ends Independent Shipping in the U.S., Luxury Brands Are Capitalizing on the Olympics

Photo Illustration: Nikolas Kokovlis/NurPhoto via Getty Images
These are the stories making headlines in fashion on Friday.Some TikTok Shop sellers pull back as platform ends independent shipping in the U.S.TikTok Shop told U.S. merchants that it is discontinuing independent shipping. The change, which is rolling out in stages starting Feb. 25 and is expected to be completed by March 31, will require sellers to fulfill orders through TikTok Shop’s proprietary logistics services. The new mandate has prompted some sellers to reconsider whether TikTok Shop still makes sense for their businesses. {Modern Retail}Luxury brands are capitalizing on the OlympicsFor the Milano Cortina Winter Olympics, luxury brands have opened boutiques in Olympic venues, dressed several national teams and launched small capsule collections inspired by winter activities. Luxury has been gravitating toward sports for a while now, and their goal is to reach a broader audience. Brands like Ralph Lauren, Armani and Moncler are outfitting athletes for the Winter Olympics. {Business of Fashion/paywalled}Saks Off 5th is downsizing Saks Global confirmed that it’s discontinuing Saks Off 5th e-commerce and closing down most Saks Off 5th stores. There are 57 Saks Off 5th stores that will be closing, leaving just 12 remaining. Last Call, the clearance outlet for Neiman Marcus, is also seeing its last days, with all five locations set to close. {WWD/paywalled}Lululemon blames customers for see-through leggings dramaAfter Lululemon faced customer criticism over claims that its “Get Low” leggings were see-through, the brand said in a company meeting that customers weren’t wearing the new leggings right. According to Lululemon’s Chief Brand and Product Activation Officer Nikki Neuburger, consumers should have sized up and then pulled on seamless, skin-toned underwear before wearing the leggings. {Bloomberg}Is Thailand the next big beauty capital?Thailand’s beauty and aesthetics industry is entering a breakout era. Now, Thailand has emerged as a powerhouse in medical tourism, accounting for 44% of total medical tourism in Asia-Pacific. Cost competitiveness, strong healthcare infrastructure and its positioning as a holistic wellness destination all play a role in the country’s ascent in the global beauty industry. {Vogue Business/paywalled}Fashionista’s audience includes 1 million site visitors, 110,000 newsletter subscribers and 4.74 million social media followers. Want to know how to reach them? Learn more.
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