Must Read: Rare Beauty's Successful Ulta Launch, Blumarine Signs Licensing Agreement

Photo: Stefanie Keenan/Getty Images for Rare Beauty
These are the stories making headlines in fashion on Wednesday.Rare Beauty’s successful Ulta launchOn Sunday, Rare Beauty kicked off its Ulta partnership, entering all its stores nationwide and debuting on the retailer’s website. On launch day, it broke Ulta Beauty’s record for the most sales made during a brand’s debut, Glossy reported. Rare Beauty is also currently Ulta’s top-selling brand across the blush, highlighter, contour, bronzer, lip and brow categories. {Glossy}Blumarine signs licensing agreementFollowing news that Blumarine’s parent company Blufin would cease production by the end of this year, Blufin has signed a master licensing agreement with Exelite. The company will take over Blumarine’s operations, including production, promotion, distribution and its branded retail division. “Despite the challenges faced by the industry in recent years, our vision for Blumarine remains relevant and is grounded in a deep and responsible reflection on the future of the luxury business model,” Marco Marchi, president of the Exelite group, said in a press statement. {Fashionista inbox}Karl Lagerfeld-era Chanel designs are heading to auctionOn Feb. 19, Bonhams Cornette de Saint Cyr is holding an auction titled “Chanel: A Private Collection.” The auction includes nearly 30 years of clothing and accessories, all owned by a single female fan of the house. It features pieces designed by Karl Lagerfeld and Virginie Viard, dating from 1995 to 2023. {WWD/paywalled}Estée Lauder fined for environmental violationsThe Canadian government fined Estée Lauder $750,000 for environmental violations. The Ontario Court of Justice found the beauty company guilty of selling eyeliners containing perfluorononyl dimethicone, a forever chemical. {WWD/paywalled}Osmo raised $70 million in fundingOsmo, an AI-powered fragrance company, raised $70 million in a funding round. Two Sigma Ventures led the funding round, with participation from Valor, Atreides, Amplo and Stripe co-founder Patrick Collison. Osmo plans to use the investment to grow its team and advance its AI model capabilities. {Business of Fashion/paywalled}Scandi designers navigate America’s unstable retail landscapeMany Scandinavian brands are pivoting away from the U.S. market amid an unstable retail landscape. These Nordic designers are instead targeting new business opportunities in Canada, the Middle East and Eastern Europe. Meanwhile, a few labels still see potential in investing in the American consumer, but are treading carefully by avoiding wholesale and prioritizing DTC strategies. {Vogue Business/paywalled}Do you have an emerging brand you want to share with Fashionista readers? Jumpstart your business with our affordable digital offerings.
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