Photo: Craig Barritt/Getty Images for Pat McGrath Labs
These are the stories making headlines in fashion on Tuesday.Pat McGrath Labs secures $30 million investmentWeeks after Pat McGrath Labs filed for bankruptcy, U.S.-based financial firm GDA Luma is investing $30 million into the makeup brand. The transaction injects $10 million in new debtor-in-possession financing into the brand and commits an additional $20 million in post-emergence working capital. Founder Pat McGrath will retain a “significant” stake and transition from chief executive to chief creative officer. {Business of Fashion/paywalled}Hudson Williams stars in Balenciaga’s Summer 2026 campaign
Hudson Williams for Balenciaga Summer 2026. Photo: David Sims/Courtesy of Balenciaga
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Balenciaga unveiled its “Heart and Body” campaign for Summer 2026, which stars Hudson Williams, Harris Dickinson, Winona Ryder, Roh Yoonseo, Danielle Deadwyler, Havana Rose Liu, Labrinth, Mona Tougaard, Loli Bahia, Ned Sims and Sen Samysheva. Photographed by David Sims, the campaign announced the first brand ambassadors and friends of the House appointed under Pierpaolo Piccioli’s creative direction. {Fashionista inbox}OTB’s 2025 full-year results show stabilityOTB, the parent company of Maison Margiela, Diesel, Jil Sander and more, reported its 2025 full-year results on Tuesday. The group saw a turnover of €1.7 billion ($2.01 billion), down 4.8% compared to 2024. Its 2025 net sales were down 5% compared to 2024, amounting to €1.6 billion ($1.9 billion). Maison Margiela helped steer the group in the right direction, as the label saw 8.4% growth in 2025. {OTB}How fake AI influencers generate real cashFake AI influencers are becoming increasingly common in the creator economy. Social media has been inundated with people charging for paid “courses” on how to create the most realistic-looking influencers with the right lighting and skin texture, promising thousands of dollars a month in earnings on affiliate links. These AI videos and creator deepfakes could proliferate as venture capital funds pour money into startups heavily focused on AI-generated influencer content. {Business of Fashion/paywalled}Sabato De Sarno launches fashion design scholarships at IED FlorenceSabato De Sarno is launching scholarships in partnership with the Istituto Europeo di Design school in Florence to be awarded to two students in the undergraduate fashion design course. The scholarships (which are funded by De Sarno) will cover 50% of tuition for three years if the students maintain a 28 average grade out of 30. Candidates must develop a project showcasing their creative process and highlighting how fashion is construction, layering and process by March 20. {WWD/paywalled}Fashionista’s audience includes 1 million site visitors, 110,000 newsletter subscribers and 4.74 million social media followers. Want to know how to reach them? Learn more.
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