How fragrance is winning on TikTok Shop
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This week, I checked in on Snif’s explosive sales day on TikTok Shop thanks to Mikayla Nogueira, and what it means for the fragrance category and the retailer as a whole. Additionally, Olaplex and Salt & Stone kick off a new wave of..
Why TikTok Shop’s real ROI was never meant to stay on TikTok
Dupe fragrance has hit the mainstream. Now what?
Swatch and SwissWatchExpo respond to Middle East conflicts
The Glossy Podcast: As Middle East conflict escalates, luxury faces mounting pressure
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This is an episode of the Glossy Fashion Podcast, which features candid conversations about how today’s trends are shaping the future of the fashion industry. More from the series → Subscribe: App..
Lancôme gets serious about longevity with new skin-care line
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Longevity has quickly become one of beauty’s most crowded areas, fueled by demand for preventative health, supplements and clinic treatments. Now, Lancôme is making its play, and it’s doing so in a way that..
The $250,000 bag charm is catching on
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This week, I spoke with designer and founder of her namesake brand Ashna Mehta about why high jewelry is moving onto handbags. As charm culture scales at the entry level, a new category is emerging at the t..
What’s driving the beauty bag charm trend
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It was nearly 10 years ago, in 2017, that Glossier first released a sweatshirt. It was simple, with the name of the brand emblazoned across the front — like band merch, but for a beauty brand. And then, i..
Pamela Anderson fronts Aerie’s anti-AI campaign
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Aerie is taking a clear stance against AI-generated bodies.In October 2025, the American Eagle Outfitters–owned intimates brand formalized its latest commitment: “100% Aerie Real,” a pledge to never use AI-..
Hollister’s new graduation campaign leans into nostalgia
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In fact, graduation and the nostalgia around senior year are the themes of its latest campaign, which stars 26-year-old singer-songwriter Gigi Perez (1.6 million TikTok followers; 531,000 Instagram follower..

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