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Dive Brief:
Pacsun is bringing its PS Vintage secondhand fashion concept to its brick-and-mortar stores, according to a press release.
PS Vintage offers thousands of unique fashion pieces ranging from graphic T-shirts, hoodies, denim and jackets, which are curated by size, era and style.
PS Vintage is being featured at 16 of the retailer’s stores to start, with plans to expand the concept to more locations over time.
Dive Insight:
Pacsun is hoping to win over its Gen Z customer base by expanding the PS Vintage concept offline.
“Vintage shopping has become central to Gen Z’s sense of individuality, alongside a growing focus on sustainability and self-expression,” Richard Cox, chief merchandising officer at Pacsun, said in a statement. “At the same time, we’re seeing renewed interest in intentional, in-person retail. PS Vintage brings these behaviors together, offering discovery, community, and one-of-a-kind product in a way that feels relevant to this generation.”
PS Vintage marks a second iteration by Pacsun to offer secondhand merchandise in its stores. The retailer brought PS Reserve, which featured a limited collection of secondhand apparel, sneakers and accessories, into two store locations by 2023. It is a partnership between Pacsun and The Magnolia Park owner and CEO Miki Guerra.
The resale apparel market in the U.S. is growing faster than the broader retail clothing market, according to a new report by ThredUp and GlobalData. The secondhand market is expected to grow at an annual rate of about 7.3% and reach $78.8 billion by 2030, per the report.
Bringing PS Vintage into physical stores also plays into Pacsun’s focus on brick and mortar.
Pacsun opened nine U.S. stores in 2025 — its first new stores in the country in nearly two decades — with plans to open 20 to 35 over three years.