Sponsored StoryJob Title: Senior Marketing Manager Reports To: CEO/FounderFLSA Status: Full Time, In-Person Location: Miami, FL (33138)About PeixotoPeixoto is a Miami-based, Colombian-made resortwear brand focused on elevated, feminine dressing designed for life under the sun — from beach to brunch to vacation dressing.After 15 years in business, Peixoto is carried by major retailers including Revolve, Anthropologie, Shopbop, Bloomingdale’s, and Saks Fifth Avenue, in addition to over 100 specialty stores and hotels.We’re not looking for someone to manage a calendar of posts. We want a builder with taste. Someone who thinks like a CMO, has a genuine eye for elevated, aspirational, fashion-forward brand-building, and can balance aesthetics with performance without sacrificing either.The RoleAs Peixoto’s Senior Marketing Manager, you’ll own our entire marketing function, from brand to digital, paid, organic, and DTC. You’ll set the strategy, execute it, and report on it. You need to be just as comfortable writing a creative brief for a photoshoot as you are pulling a Shopify analytics report or briefing a freelance designer.You’ll work closely with the founder on collection launches, seasonal campaigns, brand positioning, and storytelling.What You’ll OwnBrand identity, voice, and visual standards across all channelsSeasonal campaign direction: creative briefs, photoshoots, storytellingPaid media strategy and spend (Meta, Google, TikTok): independently and with agenciesInstagram, TikTok, Pinterest, and email content strategyDTC performance via Shopify: merchandising, product launches, CROCustomer journey, retention, AOV, and returning customer behaviorInfluencer partnerships, affiliate strategy, and creator giftingStructured reporting: CAC, ROAS, LTV, acquisition efficiencyInventory and best-seller analysis to support DTC and wholesaleMarketing calendar tied to product launches and business objectivesFreelancer and agency briefing and managementCollection launch strategy alongside the founderWho You Are5-8+ years of marketing experience in fashion, beauty, lifestyle, or contemporary apparel – resortwear,swimwear, or luxury strongly preferredYou have genuine taste: you understand the difference between elevated and overly commercial, and youcan defend that instinct with clarityYou’re as analytical as you are creative. You question decisions, trust the data, and translate it into clearbusiness recommendationsYou understand how modern fashion brands grow digitallyYou understand the difference between brand awareness and performance marketingYou’ve run paid social campaigns with real budget and can challenge agency strategy, not just approve itYou’ve lived in Shopify, understand merchandising, product launches, conversion flows, KlaviyoYou’re comfortable in the back-end of ShopifyYou’re a self-starter built for a fast-moving, founder-led environment where no two weeks look the sameYou think strategically and you understand both brand and businessNice to HaveExperience at a premium swimwear, resortwear, or contemporary fashion brandComfortable supporting with photoshoots, from casting, mood boards, on-set creative feedbackYou can write a compelling caption or subject line yourselfExperience supporting the DTC channel growthFamiliarity with affiliate platforms (ShopMy, LTK, AWIN)Experience with CRO toolsA strong personal Instagram or fashion sensibility that shows your eyeExperience scaling a brandDuties, responsibilities and activities may change at any time with or without notice.To Apply: Please send your resume to [email protected], subject line Senior Marketing Manager.@peixotowear
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