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Sara Byworth is looking for a Public Relations Coordinator that will work across multiple retainer and project clients in the fashion and design worlds. The ideal candidate is a passionate, organized self-starter with strong communication skills.
The Public Relations Coordinator will report directly to the Account Executive. This role is based in New York and is a hybrid working environment with a minimum of 4 days spent in office each week/as needed.
Sara Byworth LLC is a public relations consultancy firm with retainer and project-based clients in the contemporary and luxury fashion, design, and lifestyle industries. Retainer clients include ALIGNE, Jimmy Fairly, Métier, POLOMI, Sézane, The RealReal, and The Rug Company.
Across both retainer and project-based work, the role involves supporting PR strategy inclusive of editorial, influencer, and VIP initiatives, as well as supporting the execution of events including dinners, runway shows, store openings, and brand collaborations.
The Ideal Candidate:
Someone who is excited and interested in the fashion, interiors, and celebrity PR landscape and is an avid consumer of media and popular culture.
Excellent verbal and written skills and organizational and time management skills.
Self-motivated, detail-oriented, ambitious, and eager to learn.
Possess a strong understanding of fashion, influencer, and VIP landscape. Ability to multi-task and balance multiple projects and clients at once in a fast-paced environment.
Proficiency in Microsoft Office and working knowledge of Gmail/Google Docs, Photoshop, Dropbox, and MuckRack or Cision.
Minimum of 1-2 years of fashion public relations experience required. Agency specific experience is a plus.
Experience in celebrity and VIP relations preferred.
References required.
Roles and Responsibilities:
Create weekly, monthly, or event specific coverage reports for retained and event clients.
Track industry trends and identify relevant opportunities for clients.
Cultivate and maintain strong relationships with editors and stylists.
Assist with seasonal influencer and VIP gifting.
Support event planning and execution for both retainer and project clients.Manage creation of face sheets, shot lists, and other event associated materials.Coordinate event related dressing and private transportation for VIPs.Attend and support the team on site at all events.
Manage sample trafficking for editorial and VIP press requests including scheduling messengers and shipments.
Track and monitor editorial and VIP placements, clip credits, and update placement trackers.
Research and maintain editorial calendars, research docs, and media lists as well as maintain master contact lists.
Support on intern program management.
Benefits:
Federal holidays observed. Company wide closure last week of the year.
PTO: Two Weeks
Salary: $50,000 annually.
Medical benefits.
Eligible for raises and bonuses based on performance.
Applicants can submit resumes to: [email protected]@sarabyworth
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